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Safelite AutoGlass’s Newest Television Advertisement Unveils Proprietary Windshield Fitting System

TrueSeal Ensures a Reliable Seal

COLUMBUS, Ohio – June 12, 2013 - Safelite AutoGlass®, the largest U.S. provider of vehicle glass repair and replacement services, has introduced its proprietary TrueSealTM system to the market through its latest national television advertisement. Designed by Safelite’s sister company Belron Technical, TrueSealTM guides the new windshield into precise position to ensure a reliable seal.

TrueSealTM is just one part of the Safelite AdvantageTM – a bundle of features providing what customers have identified as their most important vehicle glass service needs.

TrueSealTM is replacing Safelite’s current mechanical lifting tools. TrueSealTM was developed to further enhance the technician’s ability to fit the windshield, using fewer parts and high quality materials. It provides a more precise fit for the windshield because it simulates the way the original windshield was installed in the factory. It supports the weight of the windshield allowing the technician to precisely fit the glass in a controlled way. This lets the technician consistently place the glass in precise position for a strong and reliable bond.

About Safelite AutoGlass®

Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs nearly 10,000 people across the United States and serves more than 4.1 million customers annually. For more information, visit www.safelite.com.


Media Contact: Melina Metzger, Safelite® Group PR Manager, 614.210.9232, melina.metzger(at)safelite.com


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