About Safelite

Safelite® Challenge

Safelite® Challenge

In 2010, the Safelite AutoGlass® Foundation hosted the first-ever charity triathlon, duathlon, and poker run known as the Safelite® Challenge to raise funds for Afrika Tikkun, our parent company Belron’s global charity. Afrika Tikkun aims to help transform communities by caring for vulnerable children and orphans, as well as providing job training for young adults.

The annual Safelite® Challenge event is open to all Safelite® employees and takes place in Las Vegas in conjunction with the Rage Triathlon. The event also includes a 5K fun walk, weight loss contest, and silent auction to raise money for charity.

Challenge Celebration
Safelite® president and CEO Tom Feeney smiles with representatives and participants from the Afrika Tikkun charity.

Cycling Race
An employee rides in the cycling portion of the Challenge. Cycling was one component of both the duathlon and triathlon competitions.

Cheers at the finish line
Employees did a great job in both fundraising for Afrika Tikkun and completing races.

Poker Run
Employees cruise the desert during another component of the Safelite® Challenge, the Poker Run on motorcycles.

5K Fun Walk
These Safelite participants take in the sights of the desert as they complete the 5K Fun Walk.

Each year, hundreds of employees nationwide participate and raise hundreds of thousands of dollars. In 2013, the Safelite® Challenge donated $250,000 to Afrika Tikkun with 215 employees taking part in the Challenge events. The top performers and fundraisers then get the opportunity to later participate in the London Triathlon. Over the last 5 years, we have donated more than $1,000,000.

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