In 2010, the Safelite AutoGlass® Foundation hosted the first-ever charity triathlon, duathlon, and poker run known as the Safelite® Challenge to raise funds for Afrika Tikkun, our parent company Belron’s global charity. Afrika Tikkun aims to help transform communities by caring for vulnerable children and orphans, as well as providing job training for young adults.
The annual Safelite® Challenge event is open to all Safelite® employees and takes place in Las Vegas in conjunction with the Rage Triathlon. The event also includes a 5K fun walk, weight loss contest, and silent auction to raise money for charity.
Each year, hundreds of employees nationwide participate and raise hundreds of thousands of dollars. In 2013, the Safelite® Challenge donated $250,000 to Afrika Tikkun with 215 employees taking part in the Challenge events. The top performers and fundraisers then get the opportunity to later participate in the London Triathlon. Over the last 5 years, we have donated more than $1,000,000.