Safelite AutoGlass® Enters a Multi-Year Partnership with University of Kentucky Athletics
LEXINGTON, Ky. – May 6, 2013 - Safelite AutoGlass®, the largest provider of vehicle glass repair and replacement services in the U.S., is now a proud sponsor of the University of Kentucky Athletics, focusing on the Men’s and Women’s Basketball teams and Football team. Under the three-year sponsorship agreement, Safelite AutoGlass® is the exclusive auto glass repair and replace provider of UK Athletics.
The partnership will include a strong in-game presence with signage as well as video and LED Ribbon Board. Safelite AutoGlass® customers in Kentucky will have a chance to enjoy unique customer appreciation events at the stadium and other great experiences.
“Safelite AutoGlass® is committed to being an active community partner,” said Todd Hoffman, Safelite’s Kentucky-based General Manager. “We are excited to interact with the many great Wildcat fans during home games.”
IMG College, the multi-media rights partner of University of Kentucky, brokered the sponsorship, including the creative use of the school's intellectual property and the unique experiences which will be provided.
The partnership will encompass promotional efforts across all media platforms including Radio and TV spots during each football and basketball game broadcast; print ads in the football and men's basketball yearbook and playbook; and digital presence on the University of Kentucky Athletics website on www.ukathletics.com/.
About Safelite AutoGlass®
Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs nearly 10,000 people across the United States and serves more than 4.1 million customers annually. Safelite® customers in Kentucky can receive a quote or schedule service by calling 800-800-ASAP or visiting www.safelite.com/.