Safelite Promotes Renee Cacchillo to SVP, Customer, Brand & Technology


Safelite® Group, which owns the nation’s largest auto glass specialist®, is pleased to announce that Renee Cacchillo, formerly vice president of customer & brand strategy, has been promoted to the senior leadership team and will add the strategic direction of the technology department to her role. As senior vice president of customer, brand & technology, she will report directly to President & CEO Tom Feeney. 

Cacchillo first joined Safelite in 2011 as vice president of service delivery – a role created to establish Safelite as a world-class service organization. With demonstrated results, she continued to grow in her role and in 2013 earned expanded responsibility for enhancing the company’s brand journey, including data analytics, digital marketing, and advertising as vice president of customer & brand strategy.   

The realignment is a natural progression of Cacchillo’s role at the largest vehicle glass repair and replacement company in the country. Many of the customer insights uncovered and marketed to Safelite’s potential customers are created by Safelite’s technology team working to improve the online customer experience and create improved access to Safelite through smartphones and tablets. Aligning these functions more closely allows Safelite to continue to evolve at a faster pace to meet the needs of the future customer. 

“While every department within our organization strives to be customer driven, our technology team has a big part in making it easier for our customers to do business with us,” said Feeney. “We believe combining these functions under one leader is a pivotal step of looking at our business through the eyes of our customers to make their experience memorable. Renee has been a valuable resource in setting us on the right course. Thanks to her passion for our customers, we are confident in her ability to successfully lead the way.”  

With more than 15 years of experience, Cacchillo brings a wealth of experience, best-practice knowledge and a proven track record of success around improving the customer experience. Her background includes delivering results in fast-paced, consumer-focused businesses such as Bob Evans and Mimi’s Café Restaurants, Bath & Body Works/Limited Brands, Hallmark and Dillard’s Department Stores. She also has more than five years of experience at Accenture in leading large-scale system implementations as well as in change management. 

Cacchillo earned her M.B.A. and B.S. from the University of Kansas. She is a member of the Customer Experience Professionals Association and serves on the Service Council Advisory Board. She has been the keynote speaker at variety of service-related conferences, including Argyle’s Customer Care Series, Chief Service Officer Summit, Forum for Customer Experience Professionals, Field Services, and Smarter Services Symposium. 

Under her leadership, Safelite has won a number of customer service-related awards, such as:

  • 2013 Temkin Customer Experience Excellence Award
  • 2013 Best in Biz: Customer Friendly Company, Gold Medalist
  • 2014 Stevie Silver Award for Sales & Customer Service (Customer Service Innovation category)
  • 2014 CXPA CX Innovation Award
  • 2014 Loyalty360 CX Awards
  • 2014 Professional Association for Customer Engagement Customer Experience Excellence Award for Innovation

About Safelite® Group
Safelite® Group is a multi-faceted vehicle glass and claims management service organization based in Columbus, Ohio. The company, which has been in business since 1947, consists of four major business operations that include Safelite AutoGlass®, a vehicle glass repair and replacement services provider; Safelite® Solutions, which offers fleet and insurance claims management services; Service AutoGlass®, a wholesale and distribution operation; and Safelite® Glass Corp., a manufacturing and distribution business unit. The company employs more than 11,000 people throughout the United States. For more information, visit  , or follow us on and

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