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the greatest, most trusted and admired service brand.

Welcome to an exciting new chapter of Safelite — one where our Safelite Spirit is powering amazing possibilities, and helping us improve experiences for our associates, our customers and our clients. Our plan for the road ahead starts here, and just like everything we do, we’ll make it happen by working together.

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Is how we'll get there.

There are four major components of Uniquely Safelite. Two established strengths, Our Commitment and Only Safelite, and two developing strengths, Modernize and a New Leadership Mindset.

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Our commitment

We remain committed to our purpose and vision. Our Safelite Spirit is the personality of our associates — going above and beyond what’s asked. Our two strategic pillars of People Powered and Customer Driven will continue to be the lenses we look through to make decisions, with the addition of Safety becoming an important cultural imperative.

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Only Safelite

Uniquely Safelite isn’t about any one of us doing more. It’s about all of us, coming together to make more things possible. We aspire to be the greatest, most trusted and admired service brand at every level — and that starts with seeing the greatness in one another.

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Modernize

Uniquely Safelite isn’t about any one of us doing more. It’s about all of us, coming together to make more things possible. We aspire to be the greatest, most trusted and admired service brand at every level — and that starts with seeing the greatness in one another.

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Leadership Mindset
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Leadership mindset

Uniquely Safelite isn’t about any one of us doing more. It’s about all of us, coming together to make more things possible. We aspire to be the greatest, most trusted and admired service brand at every level — and that starts with seeing the greatness in one another.

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Forward together.

Uniquely Safelite means that every interaction matters, whether it’s with an associate, a customer or a client. That means holding ourselves to a higher standard to help us reach the next level, working more united and without the divisions that held us back. This isn’t about asking you to do more than you’re doing — it’s about all of us creating greater possibilities together.  Because we are now part of something bigger.

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Just getting started.

Our next chapter begins here. In the coming weeks, we’ll be sharing more on Uniquely Safelite and what it means to you.

Hear from the team

Introducing Uniquely Safelite

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