Recalibration: Your policyholders' key to safety
More vehicles on the road today have advanced safety systems than ever before.
- 60 million vehicles in the U.S. are currently equipped with advanced safety systems technology…and the number continues to steadily rise.
- More than 80% of all vehicles in the U.S. will have some level of advanced safety system technology in the next five to 10 years.
Many of these systems use a forward-facing camera attached to the front windshield to avoid accidents. And when the windshield needs to be replaced, the camera and sensors must be recalibrated to operate correctly. In fact, in just the first two months
of 2021, over 26% of the vehicles we service required recalibration. What’s more, vehicle manufacturers and insurers actually require recalibration after windshield replacement. It’s a matter of safety.
You know what recalibration is and why it’s important. But your policyholder likely isn’t thinking about recalibration when they experience an incident that results in a damaged windshield. They might not even be aware of where the technology
that drives their safety features resides in their vehicle.
That’s where you come in.
- As their trusted advocate, you can set them up for success with a pre-claim conversation around their advanced safety features and how they’re related to the windshield.
- Once they know what to expect and why recalibration is important for their safety, your policyholder will experience greater satisfaction throughout the glass replacement process— and you’ll experience increased client retention at renewal
Vehicles that do all the work for us while we sit back and relax might still be several years away, but many helpful safety features are already widely available or even standard.
- In fact, most drivers would actually prefer manufacturers stick to the safety features, instead of trying to create fully autonomous vehicles.
- The global market for advanced safety systems is estimated to experience 12% annual growth between now and 2030.
With so many drivers experiencing added protection on the road from these safety systems, their accuracy and precision isn’t something that should be left to chance.
When you choose Safelite for your policyholder’s auto glass replacement needs, you’re choosing the company that’s performed more recalibrations than anyone in the industry, able to recalibrate over 99% of vehicles we serve. With a team of experts in all 50 states, we have the reach, experience and technology to get the job done quickly and accurately.
One and done
Windshield replacement and recalibration are part of the same claim, and Safelite can usually complete the entire process in one appointment. In cases where a second appointment is needed, your policyholder is less likely to feel frustrated if you’ve had a conversation with them ahead of time about this possibility. For example, you might share with them that approximately 67% of recalibrations require some in-shop time, which could help set expectations when it's time to schedule the appointment.
After every windshield replacement and recalibration, Safelite follows up by providing a Proof of Recalibration certificate.
Whether for insurance purposes or the possibility that the vehicle might eventually be sold or traded in, having a record of the completed service gives both you and your policyholder peace of mind.
While advanced safety features add to a vehicle’s initial cost and to costs involved in repairs, the most impactful bottom line is that of driver safety. And that’s something both you and your policyholder can feel good about when choosing Safelite for their glass service.