Safelite AutoGlass Wins Four 2014 Loyalty360 CX Awards


Safelite AutoGlass®, the largest vehicle glass repair and replacement specialist in the U.S., was recognized for its excellence in customer experience at the inaugural Loyalty360 CX Awards ceremony as part of the 4th annual Loyalty360 Engagement & Experience Expo. According to Mark Johnson, CEO and CMO of Loyalty36, the winning brands excel at creating meaningful and memorable customer experiences that build and sustain customer loyalty.

Loyalty360 CX Awards are presented to brands that have demonstrated excellence in categories including: Multi- and omni-channel strategy, brand messaging, customer-centric culture, customer insights, and technology and trends. Every winner has created innovative and memorable experiences for its customers that have ultimately led to lasting customer loyalty. Brands that excel in every category were also awarded the 360-Degree Award.

Safelite AutoGlass earned the Gold Medal in the following categories:

• Brand messaging
• Customer-centric culture
• Customer insights
• 360-Degree

A jury consisting of 10 highly esteemed industry professionals reviewed and scored each entry. To make the awards truly objective and unbiased, judges scored each entry based on strict scoring guidelines. Evidence of measurable results was emphasized.

“Around 2008 we focused on putting our people first so that they could deliver customer delight, but we felt there was something still missing,” Renee Cacchillo, vice president of customer and brand strategies for Safelite, said. “We realized we needed to design strategies based on listening to our customers and the insights they provide – and that would make us truly customer driven. We thank Loyalty360 for recognizing our efforts”

Learn more about Safelite’s customer experience strategy called People Powered, Customer Driven at

About Safelite AutoGlass®

Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs approximately 11,000 people across the United States and serves more than 4.3 million customers annually. For more information, visit, or follow us on Facebook and Twitter.

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