National Auto Glass Company Safelite® Group Changes Organizational Structure to Better Align the Customer Experience and Brand Building


COLUMBUS, Ohio – Jan. 29, 2014 - Safelite® Group is pleased to announce that Renee Cacchillo, formerly vice president of service delivery, has been named vice president, customer and brand strategy. In this newly created position, Cacchillo is responsible for leading the company-wide effort toward being customer driven as well as enhancing focus on the company’s brand journey.

In this unique role designed to align the customer experience and marketing efforts more acutely, Cacchillo will help provide better customer and business insight by identifying new ways to listen to customers – for all Safelite® business units – on a deeper level, ultimately identifying better ways to meet their needs and prioritize actions for the organization.  Additionally, she will help lead the brand journey across all business units to build preference and generate opportunities at both the national and local levels.    

“Combining the customer service and branding functions under the same umbrella is truly an exciting and progressive move for our company,” said Tom Feeney, Safelite® Group president & CEO. “We believe it is a pivotal step in reaching our goal to achieve extraordinary business results by looking at our business through the eyes of our customers, making it easy for them to do business with us and ensuring the experience is memorable. Renee has been a valuable resource in setting us on the right course. Thanks to her passion for our customers, we are confident in her ability to successfully lead the way.”     

With more than 15 years of experience, Cacchillo brings a wealth of experience, best-practice knowledge and a proven track record of success around improving the customer experience. Her background includes delivering results in fast-paced, consumer-focused businesses such as Bob Evans and Mimi’s Café Restaurants, Bath & Body Works/Limited Brands, Hallmark and Dillard’s Department Stores. She also has more than 5 years of experience at Accenture in leading large-scale system implementations as well as in change management.

Cacchillo earned her M.B.A. and B.S. from the University of Kansas. She is a member of the Customer Experience Professionals Association and serves on the Service Council Advisory Board. She is a frequently requested guest speaker at customer experience events.

About Safelite® Group
Safelite® Group is a multi-faceted vehicle glass and claims management service organization based in Columbus, Ohio. The company, which has been in business since 1947, is comprised of four major business operations that include Safelite AutoGlass®, a vehicle glass repair and replacement services provider; Safelite® Solutions and Alliance Claims Solutions®, which offer fleet and insurance claims management services; Service AutoGlass®, a wholesale and distribution operation; and Safelite® Glass Corp., a manufacturing and distribution business unit. The company employs approximately 10,000 people throughout the United States. For more information, visit, or follow us on and

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