Safelite AutoGlass Partners with Procter & Gamble on Febreze Car Vent Clip Give-Away
COLUMBUS, Ohio – Safelite AutoGlass®, the largest vehicle glass repair and replacement company in the U.S., will introduce a new partnership with Procter & Gamble on July 14. Safelite AutoGlass will provide customers with Febreze car vent clips (Linen & Sky Scented) and a $.50 off coupon for their next Febreze car vent clip purchase upon completing the auto glass repair or replacement service.
“At Safelite AutoGlass, we know that customers expect a safe, quality installation, which we deliver each and every time,” said Kerry Hurff, AVP of Customer and Brand Insights. “But, what they don’t expect is the extra step we take in caring for their car – and that is something we believe will bring us customer referrals and increase brand loyalty.”
To introduce the campaign, updated television ads launched July 13, 2014 and are airing on major broadcast and cable channels nationwide. The program will also be supported by digital and social media tactics. Safelite will continue to showcase its real-life technicians demonstrating how they deliver the Safelite AdvantageTM. Previous ads featuring technicians Pascal and Micah will now also feature the Febreze promotion.
Safelite first partnered with P&G to test the effect of a car vent clip leave-behind in July 2013. It’s part of Safelite’s mission to deliver a superior customer experience, and aligns with the company’s effort of providing total car care in which Safelite also vacuums the vehicle’s interior and cleans all the windows. It’s also a way to thank customers for choosing Safelite.
Results of the pilot proved positive with almost 75 percent of customers saying they either loved or liked the free sample and nearly 60 percent said they were likely to purchase another one. The campaign with P&G will last through September 30 (while supplies last) and will be re-evaluated at that time.
About Safelite AutoGlass®
Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs approximately 10,000 people across the United States and serves more than 4.3 million customers annually. For more information, visit Safelite.com, or follow us on Facebook and Twitter.